Customer support!
Here we go. Beer prices have just gone up, trading is still slow and lets face sales aren't exactly booming. We are all looking for ways to improve our businesses, and make more money.
The question I pose is this, apart from all the other factors that are out of your hands, tax, rent, business rates etc. The price of beer is the key to whether your make money or not. So given that you have no control over that either, do the brewers apart from selling you expensive beer provide you with any other services that actually bring added value to your business.
For instance,
- Technical services, are they any good?
- Delivery, does the dray deliver your beer in a way that suits you, and on time.
- Tele-sales, do they have to be so annoying!
- Point of sale, do you get any?
- General after market care for you, does it exist?
- Once you have bought the beer do they give a damn?
Should these brewing giants step back more and have a good look at how they treat their customers and look at ways of adding more value to your business, and perhaps listen to you the customer more. The phrase we know best springs to mind when talking about brewers. I wonder if they really do?
boz
25th Feb 2008
