Best kept Secret



Whilst doing my rounds today, I visited an account, a Working Men’s Social Club actually. After doing what I had to do, I was chatting to the chairman over a nice cup of tea. We ended up talking about the price of beer, and how expensive it was to buy. He went on to tell me that the club stocked Sam Smiths beers, and that for price they where the cheapest around. OK, I thought but I bet it tastes like nats whatsit! That’s why it is so cheap.


Surprise, surprise, not so. Now this is not an advert for Sam Smiths, but I am just making the point that here is a smallish brewer selling beer without advertising, without vast discounts, in fact the chairman told me that Sam Smiths do not do discounts, or for that matter sell at wholesale prices, because their beer is that cheap.


Looking further into this small brewer has revealed that not only are the beers excellent, but all their beers are brewed solely from authentic natural ingredients, with no added chemicals. Great for all you foodies.


It transpires that this small independent brewer owns quite a few pubs of it's own, even one in London, near Trafalgar Square.



Compare these prices with an average price for:

 


These top brand beers offer you a popular well advertised product, at a premium price, fair enough.
But given the economy of scale that these big brewers have, surely they should be able to manufacture their top brand products for considerably less than the small brewer. If not why not?


And finally, having been in the trade for many years, how come I never realised that Sam smiths where probably the cheapest brewer on the block.


In short the best kept secret in our brewing world.
 
Boz

 

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